What We Do
Visit Belfast is the city’s official destination marketing and management organisation promoting Belfast City Region as a must-visit destination for leisure, cruise and business events.
We support the region’s growing visitor numbers across four key sites: the Belfast Welcome Centre, Belfast Cruise Hub, Belfast Grand Central Station, and Belfast International Airport. Our mission is to inspire visitors to explore more and to work with our industry partners to deliver the warm, authentic welcome Belfast is known for.
We also provide full destination management services for inbound event organisers, travel trade, and cruise lines, making it easy to do business in Belfast through strong collaboration with public and private sector partners.
What We Do
Latest News
Leid AND Lairn Programme Celebrates Ulster-Scots Language, Heritage & Tradition
- 2 min read
Leid AND Lairn Programme Celebrates Ulster-Scots Language, Heritage and Tradition Across Ards and North Down Ards and North Down Borough Council has launched its latest Leid AND Lairn…
Hospitality Exchange 2026 Checks In with a Standout Line-Up
- 2 min read
Hotels, tourism, technology and talent take centre stage at Northern Ireland’s largest hospitality conference The Northern Ireland Hotels Federation (NIHF) has unveiled the programme for…
Mary Mangan’s Personal Titanic Possessions on Display at Titanic Belfast
- 3 min read
A GOLD pocket watch, once owned by Mary Mangan from Addergoole Co. Mayo, a third-class passenger onboard RMS Titanic, is now on public display at Titanic Belfast for a limited time. The rare…
Free Entry to Castle Espie & Mount Stewart as Shorelife Celebration Returns
- 3 min read
Free Entry to WWT Castle Espie and Mount Stewart as Shorelife Celebration Returns on the 10th of October Visitors have a special opportunity to enjoy the Shorelife Celebration at either WWT…
Poetry Takes Centre Stage in Bangor as mobile National Poetry Library Arrives
- 3 min read
Poetry Takes Centre Stage in Bangor as mobile National Poetry Library Arrives for A Poet in Every Port Bangor has been selected as the final destination on the Southbank Centre's landmark A Poet…
Visit Belfast Partnership
Working with over 500 industry partners, Visit Belfast aims to promote Belfast as a travel destination, to generate economic benefit for the city region.
Become a Partner
If your business offers a product or service that is relevant to the tourism industry or you would like to explore the potential benefit to your business from local, national and international visitors to…
Partner Opportunities
Visit Belfast promotes, sells and markets Belfast and the region as both a visitor and business tourism destination across a range of web and digital, broadcast, outdoor, press and print platforms. We…
Partner Hints and Tips
Find out how to make the most of your partnership with Visit Belfast. Here, you will find FAQs and tips for maximising your partnership.
Sustainability and Inclusivity
Find out more on how Visit Belfast can help you improve your sustainability credentials.
Business Plan
Visit Belfast’s Business Plan for 2026–27 sets out an ambitious and future-focused roadmap for the city region’s visitor economy.
Funders & Supporters
We partner with public sector bodies and private organisations who share in our vision to develop a flourishing and sustainable tourism industry.
Visitor Guides & Publications
Visit Belfast produces a range of promotional material to showcase the best of what the city has to offer to visitors while in the city and before they arrive.