What We Do
Visit Belfast is the city’s official destination marketing and management organisation promoting Belfast City Region as a must-visit destination for leisure, cruise and business events.
We support the region’s growing visitor numbers across four key sites: the Belfast Welcome Centre, Belfast Cruise Hub, Belfast Grand Central Station, and Belfast International Airport. Our mission is to inspire visitors to explore more and to work with our industry partners to deliver the warm, authentic welcome Belfast is known for.
We also provide full destination management services for inbound event organisers, travel trade, and cruise lines, making it easy to do business in Belfast through strong collaboration with public and private sector partners.
What We Do
Latest News
Nicolas Guay Set for Second Season in Belfast
- 2 min read
The Belfast Giants are pleased to confirm the re-signing of 26-year-old Nicolas Guay for the 2026/27 season. From Châteauguay, the Canadian forward returns for his second season as a…
The Little Mermaid Makes a Splash at the Grand Opera House
- 5 min read
Cast and creative team announced for this year’s pantomime With The Adventures of Pinocchio smashing box office records last year, the Grand Opera House premieres another new pantomime title on…
Winners Announced for 2026 ForM Sculpture Exhibition
- 2 min read
The 2026 ForM Sculpture Exhibition was formally launched at Bangor Castle’s Walled Garden on Thursday 28 May, with the Mayor of Ards and North Down, Councillor Gillian McCollum, opening…
Belfast Giants: Jake Gaudet Re-signs for the 2026/27 Season
- 2 min read
The Belfast Giants are pleased to confirm the return of 29-year-old forward Jake Gaudet for the 2026/27 season. Ottawa-born Gaudet will play his second season in Belfast following a successful…
New Exhibitions at Ards Arts Centre
- 2 min read
New Exhibitions at Ards Arts Centre: Nostromo: Scenes from the Raft and Other Stories by Paul Reid and Lumen by Ross Miley Ards Arts Centre welcomes two new exhibitions this month: Nostromo…
Visit Belfast Partnership
Working with over 500 industry partners, Visit Belfast aims to promote Belfast as a travel destination, to generate economic benefit for the city region.
Become a Partner
If your business offers a product or service that is relevant to the tourism industry or you would like to explore the potential benefit to your business from local, national and international visitors to…
Partner Opportunities
Visit Belfast promotes, sells and markets Belfast and the region as both a visitor and business tourism destination across a range of web and digital, broadcast, outdoor, press and print platforms. We…
Partner Hints and Tips
Find out how to make the most of your partnership with Visit Belfast. Here, you will find FAQs and tips for maximising your partnership.
Sustainability and Inclusivity
Find out more on how Visit Belfast can help you improve your sustainability credentials.
Business Plan
Visit Belfast’s Business Plan for 2026–27 sets out an ambitious and future-focused roadmap for the city region’s visitor economy.
Funders & Supporters
We partner with public sector bodies and private organisations who share in our vision to develop a flourishing and sustainable tourism industry.
Visitor Guides & Publications
Visit Belfast produces a range of promotional material to showcase the best of what the city has to offer to visitors while in the city and before they arrive.