What We Do

Visit Belfast is the city’s official destination marketing and management organisation promoting Belfast City Region as a must-visit destination for leisure, cruise and business events.



We support the region’s growing visitor numbers across four key sites: the Belfast Welcome Centre, Belfast Cruise Hub, Belfast Grand Central Station, and Belfast International Airport. Our mission is to inspire visitors to explore more and to work with our industry partners to deliver the warm, authentic welcome Belfast is known for.

We also provide full destination management services for inbound event organisers, travel trade, and cruise lines, making it easy to do business in Belfast through strong collaboration with public and private sector partners.

Latest News

Corporate

Belfast Comes Alive with Culture

  • 4 min read

2026 Emerges as a Landmark Year for Culture and Tourism for the City and Region As 2026 unfolds, Belfast is preparing for a dynamic cultural renaissance, significant new developments, and a wealth…

Visit Belfast Partnership

Working with over 500 industry partners, Visit Belfast aims to promote Belfast as a travel destination, to generate economic benefit for the city region.

Become a Partner

If your business offers a product or service that is relevant to the tourism industry or you would like to explore the potential benefit to your business from local, national and international visitors to…

Partner Opportunities

Visit Belfast promotes, sells and markets Belfast and the region as both a visitor and business tourism destination across a range of web and digital, broadcast, outdoor, press and print platforms. We…

Business Plan

Visit Belfast’s Business Plan for 2025–26 sets out an ambitious and future-focused roadmap for the city region’s visitor economy. 

Funders & Supporters

We partner with public sector bodies and private organisations who share in our vision to develop a flourishing and sustainable tourism industry.