What We Do
Visit Belfast is the city’s official destination marketing and management organisation promoting Belfast City Region as a must-visit destination for leisure, cruise and business events.
We support the region’s growing visitor numbers across four key sites: the Belfast Welcome Centre, Belfast Cruise Hub, Belfast Grand Central Station, and Belfast International Airport. Our mission is to inspire visitors to explore more and to work with our industry partners to deliver the warm, authentic welcome Belfast is known for.
We also provide full destination management services for inbound event organisers, travel trade, and cruise lines, making it easy to do business in Belfast through strong collaboration with public and private sector partners.
What We Do
Latest News
Action Ability Brings Soul to the Grand Opera House New Show
- 3 min read
Action Ability Brings Soul to the Grand Opera House with a New Show Celebrating Talent, Heart and 15 Years of Theatre Magic Get your tickets fast before they are all Souled Out! The stage of…
Belfast’s Newest Hotel Officially Opens Its Doors to the Public
- 3 min read
Today, The Bedford Hotel, situated in the iconic Grade B1 listed Scottish Mutual Building, has officially opened its doors to the public. To mark the occasion, a celebratory staff…
Belfast Cocktail Week Arrives This April
- 3 min read
Get ready to shake, stir and sip your way through Belfast’s second year of Cocktail Week, bringing fantastic drinks from £5 at many of the city’s favourite venues. From 17…
Belfast Comes Alive with Culture
- 4 min read
2026 Emerges as a Landmark Year for Culture and Tourism for the City and Region As 2026 unfolds, Belfast is preparing for a dynamic cultural renaissance, significant new developments, and a wealth…
Have a Blast at the Breast Foot Forward Walk
- 5 min read
Every year Action Cancer helps to save and support over 15,000 local people across Northern Ireland through the delivery of its life-saving early detection and cancer support services to…
Visit Belfast Partnership
Working with over 500 industry partners, Visit Belfast aims to promote Belfast as a travel destination, to generate economic benefit for the city region.
Become a Partner
If your business offers a product or service that is relevant to the tourism industry or you would like to explore the potential benefit to your business from local, national and international visitors to…
Partner Opportunities
Visit Belfast promotes, sells and markets Belfast and the region as both a visitor and business tourism destination across a range of web and digital, broadcast, outdoor, press and print platforms. We…
Partner Hints and Tips
Find out how to make the most of your partnership with Visit Belfast. Here, you will find FAQs and tips for maximising your partnership.
Sustainability and Inclusivity
Find out more on how Visit Belfast can help you improve your sustainability credentials.
Business Plan
Visit Belfast’s Business Plan for 2025–26 sets out an ambitious and future-focused roadmap for the city region’s visitor economy.
Funders & Supporters
We partner with public sector bodies and private organisations who share in our vision to develop a flourishing and sustainable tourism industry.
Visitor Guides & Publications
Visit Belfast produces a range of promotional material to showcase the best of what the city has to offer to visitors while in the city and before they arrive.